The Brooks PureProject^TM introduces a way for runners to "feel the run".  These incredibly light and flexible shoes meet biomechanical wants and needs of runners.  PureProject^TM footwear aligns runners over their center of gravity, which promotes a more efficient, natural stride.  These shoes work off of five IDEAL alignment technologies:

1. Nav Band- an elastic band wraps over the mid-foot creating a comfortable environment for any foot shape.
2. Toe Flex- this split toe technology enhances flexibility and natural stability, don't worry it doesn't feel like a flip flop!
3. BIOMOGO DNA- earth friendly midsole blended with Brooks DNA for ideal cushion and response for any runner.
4. Anatomical Last- the shoes are shaped perfectly around an anatomical foot to provide ideal support.
5. Ideal Heel- the heel slightly shifts the foot forward and into the most ideal biomechanic position.

 We carry the PureConnect and the PureCadence for both men and women.

If you are a neutral runner, prepare to fall in love.  The PureConnect is designed for the neutral runner that loves to feel the road with as little as possible on the foot.  The PureConnect incorporates the five IDEAL alignment technologies such as the split toe groove which will maximize performance and promote a great connection with the ground.  This is a great shoe to pair up with the Brooks Green Silence, Brooks ST Racer and Brooks Launch.

Stability runners; ever wonder if you would get your shot with lightweight flexible shoe?  Well here it is!  The PureCadence offers support and guidance from the Nav Band which locks the foot in to the lateral side (outside) of the shoe.  A secured the heel coupled with the PDRB, Progressive Diagonal Roll Bar, which provides a thicker sole on the lateral (outside) side of the shoe to guide the foot through its natural stride.  This is a great shoe to pair up with a Brooks Trance, Brooks Adrenaline GTS or the Brooks Ravenna.